In Cinere

In Cinere was born from the ambition to unite fundamental concepts in any wine project: TRADITION and INNOVATION. Everything starts from the idea of renewal, the rebirth of a company, from whose ashes a new vision originates, which from the past inherits the culture for wine and love for its territory.

A decennale passion that founders Massimo Aversa and Valentina Giordano cultivate in the leadership of a previous successful experience in the world of wine. From this precious Incipit begins the adventure of Federica and Ludovica, daughters of Massimo and Valentina, who graft that fundamental innovation that gives to In Cinere its eclectic identity: wines that tell the story of the territory and speak through the story of the incredible particularities of a unique terroir through a thread that for millennia unites dozens of generations, combined with concepts and storytelling in line with mainstream multimedia canons of the present. It starts with one element: THE ASH.